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The Regional Council of Notaries launches its advertising campaign
The first wave of the Montpellier Regional Council of Notaries advertising campaign will be seen from 13 - 20th April, 2011 in the form of posters in the main cities of the Aude, Aveyron, Hérault and Pyrénées-Orientales departments (Montpellier, Sète, Béziers, Narbonne, Carcassonne, Perpignan, Millau, Rodez).
The objective of the campaign is three-fold. Besides raising the profile of the profession – which has remained somewhat low-key up until now – the advertising will act as a reminder of the major rôle that notaries play in all the key stages of life and hence the magnitude of their mission.
The advertising campaign plays on emotions and is based on the theme of 'Be cautious' which is far removed from the usual institutional tone: "When adopting a child, one listens to one's heart. To ensure one's future, one listens to one's notary." Sometimes, an ironic tone is used: "To give your word, you can spit on the ground. To authenticate, you go to your notary."
"To get a loan he calls the bank. To look after his company's interests, he calls his notary.”
The profession intends to renew a close relationship with the public.
A minimum of 530 posters in each of 2 waves (the second wave is from 4th - 11th May)
in 120 x 76cm format or 4x3 relay their message in a flash.
This presence in the Midi Libre newspaper, as well as an event created from scratch: 'On the spot advice' (free consultations in Montpellier at the Place Comédie and at Allées Paul Riquet in Béziers all day on Saturday 14th May) echoes this new voice of the notaries. |
